3.5 Population of Study

Music publications and music events are strongly inter-connected with each other. This is proven with the creation of Sniffin’ Glue fanzine by Mark Perry in 1976 after witnessing a live performance by The Ramones. He wanted to read a magazine about the music he witnessed but had to make it himself because there were no punk music magazines at that time.

Many homegrown fanzines were made during the peak of stadium rock concerts in 1980’s. This shows that rock concert goers wanted to read about the music and performers and the fanzine were made to serve the demand.

This is also supported by the case study I did with Mohd Rom Mohd Nor who stated Rock The World concert series has been promoting the concert series through ROTTW magazine since its first year and ROTTW is their official magazine since then. This shows the strong connection between music magazines and music events goers.

In this study, the respondents consist of 58 music event goers that are based in Klang Valley. Klang Valley is an urban area with a 7.2 million population and the fastest growing region in Malaysia in terms of population and economy.

This group of people was chosen because it is said by Mohd Rom Mohd Nor that music lovers from urban areas are the ones that are converting to the internet now while the people from suburban areas are following suit.

The respondents at concerts and other music related events around Klang Valley were chosen for random sampling. The researcher aimed to get readers from different backgrounds, musical tastes, standard of education and graphic design literacy. This is in order to make observations of music readers with all kinds of preference.