The
manager of the pioneer Malaysian music magazine, Mohd Rom Mohd Nor stated that
they are looking forward in planning the strategies to survive as a printed
music magazine. They are not interested in converting their revenue to online
medium because their target market is people who buy hardcopies. So they have
to repackage their magazine to accommodate the change.
This
project will give benefits to music magazine and other publication designers
and managers not only in Malaysia but also around the globe. It will offer a
reference and guideline for an alternative design approach based on user
preferences.
It
will give music magazines a new fresh look that is spontaneous in line with
youth energy and attitude. Hopefully, this will be one of the methods to
attract buyers to keep on buying printed music magazines and prolong its
survival.
Deloitte Media consultant, Andrew Haughton claimed that people
still buy printed magazines because of the genuine value despite the hype and
attention given by the media towards innovative mobile technology.
Even with faster, relevant news and information, and also a
multimedia experience on demand offered by internet, it cannot provide
something tangible that a human needs. We view ownership as a marker of status.
We crave possessions because they complete us. (Maclean, 2010)
Printed
music magazines should be saved because it lasts longer. It is the most long
lasting medium, compared to neither television nor radio. (Rom, 2010)
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